The Importance of Branding Loyalty For The Products or Services

Question: Describe about The Importance Of Branding In Increasing Customer Loyalty For The Products Or Services. Answer: Introduction The research topic is the importance of branding in increasing customer loyalty for the products or services. The organizations operating across the globe are focusing a lot on their brand image and positioning their products to be perceived as brands. This research allows us to explore the importance of branding for increasing the brand image and in turn, the customer loyalty in the corresponding markets of operation (Rafiq, 2013). Problem statement Does branding in fact increases the customer loyalty for the products and services sold by an organization? Research aim and objectives The major objectives of the research are mentioned below. Define and analyze the term customer loyalty. Understand the purpose of branding in the marketing activities. Determine the effects of branding on the sales of the products and services. Establish and analyze the connection between branding in the marketing activities and the loyalty of the customers towards the products or services sold by an organization. The aim of the research is to identify and analyze the significance of branding in terms of the increase in the customer loyalty. The term customer loyalty can be defined as the preference of the customers in the market of the products or services of the organization over the similar products or services provided by other organizations in the market (Laroche, 2013). The customer loyalty of a brand can be defined in terms of the repeat purchase of the products or services sold by the organization (Sirapracha 2012). The objective of the research is to identify the needs and expectations of the customers in the market to indulge in the repeat purchase of a brand along with the preferences of the customers. The result of the research will provide an overall idea of the significance of branding and the methodology required for increasing the customer loyalty of the organization in the market of operation (Theng, 2013). Methodology This section provides an overall design of the methodologies and strategies to be used to carry out the research. Research paradigm (Mixed research paradigm) The research methodology to be used is a combination of both the qualitative and quantitative research processes. So the research methodology collects the qualitative and quantitative data from the subjects for the sales information from the market (Coelho, 2012). The qualitative and quantitative data collected in the research methodology provides different views of the market demand and the buying behavior of the customers present in the corresponding market (Tariq, 2013). This research methodology provides both the deductive and inductive scientific methods, which allows the known theories to be tested with the data collected from the market and new theories to be created from the data collected in the research process (Nguyen, 2013). Category of research (Exploratory research) This research methodology is exploratory which focuses on the gain of business insights from the market, instead of focusing on the collection of accurate data from the market. The result of this type of research allows the organization to develop its business strategy in terms of resolving the existing issues and providing solutions to improve the existing business processes (Kandampully, 2015). Data collection method (Secondary data from various agencies) The data collection method will focus on the collection of relevant data from the surveys and analysis done Australian Bureau of Statistics, American and European brand loyalty statistics and various journal articles (Zhang, 2014). Sources of data Some of the sources of data used in this research are social networking platforms, consumers of a number of brands, public agencies and stores across the market. The individuals from these sources can be surveyed along with the collection of structured data from various secondary data sources like public records and records from the private agencies (Akbari, 2016). References Akbari, M., Kazemi, R., Haddadi, M. (2016). Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty. Marketing and Branding Research, 3(1), 63. Coelho, P. S., Henseler, J. (2012). Creating customer loyalty through service customization. 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